Ad text and headline

Update your ad’s landing page URL

Due to product updates to Google My Business, the URL of your current Google+ page will no longer be eligible for use as your ad’s landing page (the webpage where people end up after clicking your ad). See instructions in the following scenarios:

  • If you have a valid listing on Google Maps, the landing page URL in your ad will be automatically changed from the URL of your current Google+ page to the URL of your business listing on Google Maps.
  • If you don’t have a valid business listing on Google Maps but do have your own business webpage URL in your Google My Business listing, your ad’s landing page URL will be automatically changed from the URL of your current Google+ page to your webpage URL listed on Google My Business.
  • Otherwise, your ad will stop running unless you enter the URL of your own business website or verify your Google My Business listing.

About automatic sitelinks

  • Automatic sitelinks are automatically generated links that appear below your ad text.
  • These links send potential customers to pages on your website that are relevant to their searches.
  • Automatic sitelinks can help people reach key pages of your website more easily.

Benefits of automatic sitelinks

  • Send people to a webpage with the information they’re looking for: Link directly to popular sections of your website based on what people searched for on Google.
  • Increase your ad coverage: Complement your ads with links to specific sections of your website. There’s no setup involved.

How automatic sitelinks work

Google Ads will look for webpages on your site that may be of interest to potential customers, such as promotions or coupons, reviews, and other types of information. Google Ads will then link to these pages from your Smart campaign, by including a sitelink under your ad. Your ad is eligible to appear with a sitelink when the ad appears at the top of the search results.

Example

Let’s say you own a restaurant and your website includes separate pages for the lunch menu, dinner menu, and directions to your business. When people search Google for restaurants, your ad may appear with sitelinks that go directly to the dinner menu page, the lunch menu page, and the directions page of your site.

Where automatic sitelinks can appear

Automatic sitelinks can appear automatically on your ads on desktop computers, tablets, and mobile devices with full Internet browsers.

How much automatic sitelinks cost

The cost of a click on an automatic sitelink is the same as the cost of a click elsewhere in your ad. You’ll be charged the same amount no matter which link is clicked.

Automatic sitelinks offer more opportunities for people to click your ad, but you won’t be charged for more than 2 clicks each time your ad appears for a search. However, if someone quickly clicks more than one link while viewing an ad, this gets treated as a duplicate or invalid click, and you won’t be charged.

Removing automatic sitelinks

Automatic sitelinks are available only for ads in certain business categories. If automatic sitelinks are already running in your account and you want to remove them, contact Google Ads Support.

About expanded text ads in Smart campaigns

Expanded text ads are the next generation of text ads, designed for a mobile-first world with both consumers and advertisers in mind. Expanded text ads give you more control over your messaging, and provide customers with more information before they click your ad.

This article explains what expanded text ads are and how they differ from standard text ads in Smart campaigns.

What are expanded text ads?

Expanded text ads differ from standard text ads in a few important ways. They have:

  • Two headline fields (up to 30 characters each)
  • One longer description (up to 80 characters)

Luxury River Cruise Holidays – Book Your Getaway Today

www.example.com/Cruises

Explore The World Along Rivers. Selected Locations On Sale!

Make the most of expanded text ads

Expanded text ads share a number of the best practices you’re already familiar with for standard text ads. But with almost 50% more ad text available and an extra headline, expanded text ads provide more opportunity for you to connect with potential customers and drive more qualified clicks to your website.

  • Rethink the messaging of your ad. It can be tempting, but don’t simply add a second headline to your existing ads. Consider the entire message that you want to present, taking into account all parts of your new ad.
  • Take advantage of your character limits. Expanded headline fields increase the clickable space of your ads, and allow you to communicate more to someone who’s searching before they decide whether to click through to your site.
  • Focus on optimizing your headlines. People are most likely to read the headline of your ad. When viewed on the search results page, your ad’s headline fields are combined using a hyphen, “-”. On mobile devices, the headline may wrap beyond the first line. Consider the different ways that your headline may show when writing your ad to make sure that your ad is compelling and easy to read on different devices.

Preview your ad on Google search results

So you’ve set up an ad for your business, but now you want to see your Smart campaigns in action! The Ad Preview & Diagnosis tool can help you do just that.

We know it’s tempting to look for your ad on Google. But, if you repeatedly search for your own business on Google without clicking your ad, you may stop seeing it after a while. That’s because Google’s system recognizes your computer and stops showing ads that it thinks you aren’t interested in. The Ad Preview & Diagnosis tool can help you view your ads the way your customers will see them on Google.

The Ad Preview & Diagnosis tool allows you to see the exact same results as a Google search, without affecting your ad performance. Plus, we don’t count views from the Ad Preview & Diagnosis tool, so you’ll have more accurate view numbers in your Smart campaigns dashboard.

You can also bookmark a specific search or share with your colleagues or clients by using the ‘Share this search’ button in the top-right corner of the page. This URL will open the Ad Preview & Diagnosis tool using the selected parameters. Keep in mind that the search results returned by this tool may change over time. For example, a preview of your ad may no longer appear in the tool when your campaign reaches its daily budget.

To use the Ad Preview & Diagnosis tool, follow these steps:

  1. Go to http://google.com/AdPreview.
  2. Choose the appropriate domain, language, and location.
  3. Enter one of your search phrases and click Preview.

At the bottom of the screen, you can see which ads are being shown based on the search phrase that you entered.

About Somaj Seba

Leave a Reply

Your email address will not be published. Required fields are marked *